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什么是抖音電商服務商(DP)?品牌自播出路

2021年,電商行業迎來內容電商新風口。抖音電商以獨特的內容電商生態,給用戶提供更個性化、更生動、更高效的消費體驗,為商家帶來更多發展機遇。服務商作為內容電商生態中不可或缺的重要一環,與平臺一同為商家提供內容制作、抖店開設與運營、達人運營等方面的服務,助力商家發展。        為了招募和培養更多優質服務商,為平臺商家和達人伙伴提供更多元、更優質的服務,近日 ,抖音電商發布服務商(DP)認證分層權益體系,多項權益助力服務商快速成長,共建內容電商新生態。

分層考核認證? 精選優質服務商助力商家發展? ? ? ? 平臺根據DP綜合實力將其分為三個層級:普通服務商,認證服務商,品牌服務商。?

所有完成百應平臺入駐并通過企業資質審核的服務商,即成為普通服務商。     

  普通服務商通過自身核心能力輸出,綁定店鋪或達人并運營,且相關數據指標達到對應考核標準(考核標準包括規模指標:雙月引入新商家數量、綁定商家達人數量等;活躍指標:綁定的新商家動銷率、月活商家達人占比等;質量指標:自然月GMV達標商家數等),即有機會受邀升級為認證服務商。其中,認證服務商分為四種類型,即認證招商服務商、認證抖店代運營服務商、認證MCN機構、認證培訓型服務商。     

  品牌服務商是目前認證分層體系中最高級別的服務商。在認證服務商中,同時具備抖店代運營和達人運營服務能力的服務商,且相關數據指標達到對應考核標準,則有機會受邀升級為品牌服務商,并獲得授牌。

那么,成為抖音電商的服務商能獲得什么樣的權益呢?為鼓勵服務商生態伙伴積極、良性健康發展,平臺為服務商提供了以下幾類權益:     

  ? 信任背書扶持:包括服務商信息公示、授權牌照等形態,幫助服務商進行品牌背書,形成更好的品牌公信力;      

  ? 客戶資源扶持:通過產品化的形態,向商家及品牌商進行對應等級的服務商推薦;     

  ? 激勵政策扶持:根據服務商的招商、培訓服務等標準達成,會給予現金及流量的激勵政策,鼓勵服務商長期發展,為商家提供更多更優質的服務;       

 ? 培育賦能扶持:對服務商進行電商運營能力的體系化培育及人員培育認證,幫助服務商快速升級成長;       

 ? 專屬服務扶持:對品牌服務商提供品牌入駐綠色通道、品牌店鋪診斷、1對1專屬服務扶持。        不同層級的服務商,可以獲得平臺的權益扶持也有所不同,想要獲得更多權益,就要提升綜合實力,通過平臺認證考核,逐步完成升級。     

   制定升降級&汰換機制 優化平臺生態        為了激勵服務商持續提升和輸出專業能力,為品牌商家提供更優質的服務,抖音電商平臺還制定了DP升降級&汰換機制。  對入駐平臺的認證服務商,將按照認證考核標準進行雙月考評,完成升降級;對經考核判定為無代運營意愿和能力的DP,將按淘換機制予以清退;對于觸及到平臺紅線的DP,視違規行為嚴重程度,予以取消其認證公示與授牌,甚至予以清退。        截至2021年2月,抖音日活躍用戶數量已經突破6億,在抖音龐大的用戶規模、高消費能力以及高增長潛力的用戶結構優勢下,抖音電商通過多元內容場景激發用戶的購物潛能,通過建立與服務商的深度合作,為商家們帶來高質量的銷售增長,幫助服務商和商家在抖音電商平臺上成長沉淀,助力伙伴成長,引領內容電商新時代。

入駐抖音電商服務商流程指引 :登錄百應平臺

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